PFAR has built an industry-wide reputation of being one of the strongest real estate boards in the Nation. Our Association produced four Presidents of the California Association of REALTORS® (C.A.R.) and an Executive Officer of C.A.R and the National Association of REALTORS® (NAR).
PFAR was founded as the Pasadena Realty Board in 1907 and incorporated in 1922 with the purpose of promoting good fellowship and fair dealing within the industry. Over the years, our objectives have expanded to provide members with the tools, education, and opportunities to succeed; to adhere to and enforce the Code of Ethics of the National Association of REALTORS®; to preserve and promote real property rights; and to serve as a constructive force to empower our communities.
In 1997, the Pasadena-Foothills REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights.
1070 E. Green Street, Suite 100
Pasadena, CA 91106
P: 626-795-2455
F: 626-795-7155
Office Hours
Monday-Friday | 8:30 am to 4:30 pm
Membership & Key Services until 3:30 pm
Carla Dane
Chief Executive Officer
Rian Barrett
Government Affairs Director | Staff Vice President
John J
Director of Communications
Kanishia Jackson
Community Engagement Manager
Monica Marino
Membership & Education Manager
Audrey Tobo
MLS Specialist | Professional Standards Administrator
Anthony Carter
Member Services
Email Membership:
New Applicants • Transfers • Change of Office
Email MLS:
MLS • Supra eKey, and/or Lockbox • Caravan
Email Professional Development:
Seminars • Code of Ethics Requirement
Email Compliance:
Professional Standards • Ethics Violations
Email Billing:
Membership Dues • MLS Dues • Other Billing Inquiries
Email Government:
Government Affairs • Member Outreach • Leadership Development
Email Communications:
Communications • Media • Sponsorships
Email Events:
Event Reservations • Event Inquiries
Email Store:
Store Inquiries and Purchases