Directions for the 117th Inaugural Ceremony HERE

Our Association

About PFAR

PFAR has built an industry-wide reputation of being one of the strongest real estate boards in the Nation. Our Association produced four Presidents of the California Association of REALTORS® (C.A.R.) and an Executive Officer of C.A.R and the National Association of REALTORS® (NAR).

PFAR was founded as the Pasadena Realty Board in 1907 and incorporated in 1922 with the purpose of promoting good fellowship and fair dealing within the industry. Over the years, our objectives have expanded to provide members with the tools, education, and opportunities to succeed; to adhere to and enforce the Code of Ethics of the National Association of REALTORS®; to preserve and promote real property rights; and to serve as a constructive force to empower our communities.

In 1997, the Pasadena-Foothills REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights.


Bylaws Effective February 22, 2022

Contact Us

1070 E. Green Street, Suite 100
Pasadena, CA 91106
P: 626-795-2455
F: 626-795-7155

Office Hours
Monday-Friday | 8:30 am to 4:30 pm
Membership & Key Services until 3:30 pm


Carla Dane
Chief Executive Officer

Rian Barrett
Government Affairs Director |  Staff Vice President

John J
Director of Communications

Trecie Marts
Director of Operations

Monica Marino
Membership & Education Manager

Audrey Tobo
MLS Specialist | Professional Standards Administrator

Anthony Carter
Communications Assistant | Member Services


PFAR Support

Email Membership:
New Applicants • Transfers • Change of Office

Email MLS:
MLS • Supra eKey, and/or Lockbox • Caravan

Email Professional Development:
Seminars • Code of Ethics Requirement

Email Compliance:
Professional Standards • Ethics Violations

Email Billing:
Membership Dues • MLS Dues • Other Billing Inquiries

Email Government:
Government Affairs • Member Outreach • Leadership Development

Email Communications:
Communications • Media • Sponsorships

Email Events:
Event Reservations • Event Inquiries

Email Store:
Store Inquiries and Purchases