Organizational Overview

Since 1907: A Legacy of Leadership

Recognized as one of the strongest REALTOR® associations in the nation, PFAR has earned an industry-wide reputation for excellence. Our leadership legacy includes producing four Presidents of the California Association of REALTORS® (C.A.R.) and an Executive Officer who went on to serve both C.A.R. and the National Association of REALTORS® (NAR).

Founded in 1907 as the Pasadena Realty Board and incorporated in 1922, PFAR was built on the principles of professionalism, fair dealing, and community fellowship. Since then, our mission has evolved to meet the needs of a dynamic industry—empowering members through education, resources, advocacy, and a steadfast commitment to the REALTOR® Code of Ethics. We are dedicated to protecting property rights and uplifting the communities we serve.

In 1997, PFAR was officially formed through the merger of three regional boards: Pasadena, San Marino–South Pasadena, and the Foothills (La Cañada Flintridge, La Crescenta, and Sunland–Tujunga). This unification amplified our collective voice—strengthening our ability to champion homeownership and private property rights across the region.

In 1997, the Pasadena-Foothills REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights.

MISSION

Pasadena-Foothills REALTORS® is the voice of real estate. We provide professional development, advance ethical standards, strengthen REALTOR® involvement in the community, and advocate for real property ownership and private property rights.