PFAR has built an industry-wide reputation of being one of the strongest real estate boards in the Nation. Our Association produced four Presidents of the California Association of REALTORS® (C.A.R.) and an Executive Officer of C.A.R and the National Association of REALTORS® (NAR).
PFAR was founded as the Pasadena Realty Board in 1907 and incorporated in 1922 with the purpose of promoting good fellowship and fair dealing within the industry. Over the years, our objectives have expanded to provide members with the tools, education, and opportunities to succeed; to adhere to and enforce the Code of Ethics of the National Association of REALTORS®; to preserve and promote real property rights; and to serve as a constructive force to empower our communities.
In 1997, the Pasadena-Foothills REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights.
1070 E. Green Street, Suite 100
Pasadena, CA 91106
Monday-Friday | 8:30 am to 4:30 pm
Membership & Key Services until 3:30 pm
Chief Executive Officer
Government Affairs Director | Staff Vice President
Director of Communications
Community Engagement Manager
Membership & Education Manager
MLS Specialist | Professional Standards Administrator
New Applicants • Transfers • Change of Office
MLS • Supra eKey, and/or Lockbox • Caravan
Email Professional Development:
Seminars • Code of Ethics Requirement
Professional Standards • Ethics Violations
Membership Dues • MLS Dues • Other Billing Inquiries
Government Affairs • Member Outreach • Leadership Development
Communications • Media • Sponsorships
Event Reservations • Event Inquiries
Store Inquiries and Purchases