- MEMBER SERVICES
- PROFESSIONAL STANDARDS & ETHICS
- GOVERNMENT AFFAIRS
- ABOUT PFAR
- PFAR CHARITABLE FOUNDATION
WHO WE ARE
“The Association is You. Members and exceptional staff – committed to the highest level of professionalism. Together, we build and strengthen relationships, empowering each other to succeed. This is your Association. Welcome home.”
PFAR was founded as the Pasadena Realty Board in 1907 and incorporated in 1922 with the purpose of promoting good fellowship and fair dealing within the industry. Over the years, our objectives have expanded to provide members with the tools, education and opportunities to succeed; to adhere to and enforce the Code of Ethics of the National Association of REALTORS®; to preserve and promote real property rights; and to serve as a constructive force in the improvement of the quality of life within the community.
In 1997, the Pasadena-Foothills Association of REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Canada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights while fostering the ultimate American dream of home ownership.
The Association has built an industry-wide reputation of being one of the strongest real estate boards in the nation. We have produced four Presidents of the California Association of REALTORS® (CAR) and an Executive Officer of CAR and the National Association of REALTORS®.