PFAR Mission and Bylaws

The Pasadena-Foothills REALTORS® is the champion for the professional practice of real estate, private property rights, homeownership and a thriving community.

Who We Are

“The Association is You. Members and exceptional staff – committed to the highest level of professionalism. Together, we build and strengthen relationships, empowering each other to succeed. This is your Association. Welcome home.”

PFAR was founded as the Pasadena Realty Board in 1907 and incorporated in 1922 with the purpose of promoting good fellowship and fair dealing within the industry. Over the years, our objectives have expanded to provide members with the tools, education and opportunities to succeed; to adhere to and enforce the Code of Ethics of the National Association of REALTORS®; to preserve and promote real property rights; and to serve as a constructive force in the improvement of the quality of life within the community.

In 1997, the Pasadena-Foothills REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights while fostering the ultimate American dream of home ownership.

The Association has built an industry-wide reputation of being one of the strongest real estate boards in the nation. We have produced four Presidents of the California Association of REALTORS® (C.A.R.) and an Executive Officer of C.A.R and the National Association of REALTORS® (NAR).

Bylaws Effective March 30, 2021

Contact Us

1070 E. Green Street , Suite 100
Pasadena, CA 91106
P: 626-795-2455
F: 626-795-7155

Effective immediately, PFAR’s office is closed to walk-in traffic. Visit PFAR’s Realty Store to place a supply order and submit an order. PFAR will then schedule a time for you to come in. If you need a Supra lockbox, and it is urgent, please call our main office line at 626-795-2455. We can also arrange to deliver those to you remotely.

Office Hours
Monday-Thursday: 8:30 a.m. to 4:30 p.m.
Friday: 8:30 a.m. to 4:30 p.m.
Membership & Key Services until 3:30 p.m.

Support Team

Carla Dane
Chief Executive Officer

Audrey Tobo
MLS Specialist, Professional Standards Administrator

Carrie Gum
MLS Specialist, Member Services

Janielle Eisma
Communications Assistant, Member Services

Jose Ontiveros
Operations Manager

Monica Marino
Accounting, Compliance Specialist

Rian Barrett
Government Affairs Director and Staff Vice President

Nkemdilim Nwosu
Senior Director, Communications, Programming, Special Events

Victoria Dochoghlian
Community Affairs Program Coordinator

PFAR Support

Email Membership:
New Applicants • Transfers • Change of Office

Email MLS:
MLS • Supra eKey, and/or Lockbox • Caravan

Email Professional Development:
Seminars • Code of Ethics Requirement

Email Compliance:
Professional Standards • Ethics Violations

Email Billing:
Membership Dues • MLS Dues • Other Billing Inquiries

Email Government:
Government Affairs • Member Outreach • Leadership Development

Email Communications:
Communications • Media • Sponsorships

Email Events:
Event Reservations • Event Inquiries

Email Store:
Store Inquiries and Purchases