Privacy Policy

Updated August 2020

The Pasadena-Foothills Association of REALTORS® is committed to the security and protection of our members’ personal information. The data and information provided on is intended specifically for professional and business use. The use of the website establishes your agreement to PFAR’s Terms of Service and Privacy Policy.

What Information We Collect 

  • User contact information submitted directly to or through the member login 
  • User IP address (Internet Protocol) is automatically collected when browsing the website
  • The date and time you access the website
  • Average Session Duration
  • Search History


How We Use the Information

  • To Improve and customize member communication and community outreach
  • To notify members of site updates, products and services
  • To obtain data analytics to better serve our membership

Email Management / Text Messaging
PFAR is committed to keeping our members up-to-date on industry and membership news. Notices provided via print or digital are solely intended for PFAR members or PFAR MLS Subscribers unless otherwise stated. Members are provided an option to opt out of digital notifications with the exception of Mandatory Notices at any time by completing the Email Preference Form located at the footer of each eNewsletter. Members are also provided with an option to receive text messages for PFAR notices – this is on a strictly opt-in basis for this method of communication and members are able to opt-out as they choose.

Member and Consumer Directory
The Member Directory is a member benefit to provide business exposure for PFAR Members in the real estate and consumer community.

Distribution and requests of member email lists is strictly prohibited unless required by law or a validated legal process.

Security is daily monitored to ensure the site is consistently working. Procedures are modified to align with latest technology advancements. In the case the site is unavailable, PFAR will work with the hosting team and internal programming to get the site up and running as soon as possible.

Credit card information provided when payments are made for products, dues or other services via the Internet Member Services will only be used to process the transactions requested by the member. 

Since is a public site we are unable to manage how the information featured is used by the third parties.

Digital Millennium Copyright Act Policy (DMCA)
The Pasadena-Foothills Association of REALTORS® supports and respects the legitimate rights of copyright owners, their agents, and representatives while at the same time reducing the number of allegations that we receive that are fraudulent or difficult to verify.

Per the Digital Millennium Copyright Act, a copyright owner or their agent may submit a takedown notice to PFAR via PFAR’s DMCA Agent listed below. 

Upon receipt of a claim that alleges copyright infringement, PFAR will pursue as it deems applicable within its sole discretion, which may include the removal of the allegedly infringing materials in “appropriate circumstances.”

For claims of intellectual property violations, please provide the following information to PFAR’s Designated Copyright Agent:

  1. Description of the copyrighted work claimed to have been infringed.
  2. Identification of the infringing material to be removed that includes the URL and other information reasonably sufficient to locate the infringed material.
  3. A statement that the complaining party has a legitimate claim that the use of the material is unauthorized.
  4. A statement that the information in the notification is accurate and that the complaining party is authorized to act on behalf of the copyright owner.
  5. Sufficient Contact information to be able to reach the complaining party. This should include: your name, mailing address, email, phone number (business and cell).
  6. A physical or electronic signature of the copyright owner or an authorized agent to act on behalf of the owner.

Repeat Infringer Policy
Per the Repeat Infringer Policy requirements of the Digital Millennium Copyright Act, PFAR documents each notice and in the event PFAR identifies repeat infringers, PFAR reserves the right to terminate their accounts in “appropriate circumstances.”

PFAR’s Designated DMCA Agent:
Carla Dane
Pasadena-Foothills Association of REALTORS®
1070 E. Green St. # 100, Pasadena, CA 91106-2433
Email Carla

Third-Party Affiliations
PFAR is a proud supporter of the community and the professional business of our members and partners. In many cases, third party links are featured on PFAR’s website, which follow their own privacy guidelines. PFAR reserves the right to remove any third party links that violate PFAR’s mission, professional standards and practices.

PFAR is consistently seeking ways to improve our member offerings. As a result, surveys are provided to members throughout the calendar year to solicit member feedback. Data collected through the survey is only used internally.

Corrections to the Site
Information featured on the PFAR website is constantly evolving. If an error is seen, please email with the page website link and description of what needs to be corrected. If member contact information is in need of an update, members can login into their Internet Member Services account to update their personal and business details.

Privacy Statement Changes
PFAR reserves the right to revise its Privacy Policy at any time. The use of the website establishes your agreement to PFAR’s Terms of Service and Privacy Policy.  When using the website, we encourage you take the necessary precautions when sharing data on the website. Please check back regularly for any additional updates.