PFAR is committed to promoting professionalism, equity, and trust in every real estate transaction — and that starts with understanding the implicit biases that can unintentionally influence decision-making. To support our members in strengthening these skills, we’re highlighting an essential training opportunity from the National Association of REALTORS®: Bias Override: Overcoming Barriers to Fair Housing.
This free NAR course takes a research-based look at how unconscious bias can shape interactions with clients, colleagues, and communities. More importantly, it offers practical strategies you can use immediately to ensure your service is fair, consistent, and grounded in best practices that protect consumers — and your business.
Why This Matters
Fair housing isn’t just a legal requirement — it’s a professional standard that reflects who we are as an industry. Today’s market is diverse, dynamic, and interconnected. Understanding how bias works and how to override it:
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Strengthens client trust
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Reduces risk
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Supports ethical, transparent decision-making
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Builds a more inclusive market where every consumer has access to opportunity
What the Course Covers
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How implicit bias forms and why it matters
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Real-world scenarios where bias can influence real estate interactions
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Communication strategies to prevent biased behavior
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Best practices for creating an equitable experience for all clients
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Tools you can apply immediately in your business
The training includes short videos, thought-provoking examples, and easy-to-follow guidance designed for both new and seasoned REALTORS®.
Access the Course
Members can take the class online at their convenience by visiting:
👉 Bias Override – Overcoming Barriers to Fair Housing
(via NAR)