The National Association of Realtors® (NAR) unveiled today its fifth iteration of its award-winning “That’s Who We R” national advertising campaign. This year’s creative demonstrates the many ways Realtors® are “here for it all,” working to make the dream of property ownership a reality for their clients. The campaign, created by Havas Chicago, further distinguishes Realtors® from non-member agents and “do-it-yourself” tech platforms by showcasing the value, partnership, and professionalism Realtors® provide throughout the journey – whether it’s a first home, the next home, or a home for their business.
Only members of the National Association of Realtors®, America’s largest trade association, can call themselves a Realtor®. NAR represents more than 1.5 million members involved in all aspects of the residential and commercial real estate industries and must abide by the association’s Code of Ethics.
“These ads showcase the trusted relationship between Realtors® and their clients,” said Victoria Gillespie, NAR chief marketing and communications officer. “As a former agent and Realtor®, I know the dedication, expertise, and professionalism required during the often long, complex, and emotional process. I am excited that these spots allow us to authentically demonstrate the Realtor® difference in action with clients and within their communities.”Which one is your favorite?
