PFAR Shares Update on New MLS Policy Expanding Marketing Options for Sellers
Today, PFAR is sharing news on an important policy update from the National Association of REALTORS® (NAR) following a comprehensive review of the Clear Cooperation Policy (CCP). This review included input from across the industry—MLS leadership, brokerages, agents, Association Executives, multicultural organizations, and experts in fair housing, technology, and legal matters.
As a result of this collaborative effort, NAR has adopted a new policy: “Multiple Listing Options for Sellers.” This new rule is designed to increase flexibility and expand choices for consumers in how their properties are marketed, while continuing to uphold the principles of fair housing and transparent access to listing information.
What This Means for You and Your Clients
The new policy introduces the option for a seller to list their property as a “delayed marketing exempt listing.” This allows a seller—by written instruction—to delay the marketing of their listing through IDX and syndication channels, giving them and their listing agent the flexibility to promote the property in a way that aligns with their unique needs.
While the public marketing is delayed, the listing will still be visible to other MLS participants through the MLS system, so agents can continue informing clients of available properties.
Each MLS will determine an appropriate “delayed marketing” timeframe that reflects the dynamics of its local market.
Key Points to Know:
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A signed seller disclosure is required when a listing is marketed as either a delayed marketing exempt or office exclusive exempt listing. This ensures the seller understands the benefits they’re choosing to waive by delaying public exposure.
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The new policy does not change existing local rules for when listings must be submitted to the MLS. Listings must still be entered within one (1) business day of any public marketing, as outlined in CCP.
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NAR has clarified that one-to-one communications between brokers do not trigger CCP rules. However, multi-brokerage communications are considered public marketing under CCP.
What’s Next
The new “Multiple Listing Options for Sellers” policy goes into effect on March 25, 2025, with implementation required by September 30, 2025. Between now and then, MLSs are encouraged to engage with brokers and local stakeholders to determine the appropriate delayed marketing period for their marketplace.
We know you may have questions, and PFAR is here to help. NAR has launched a resource hub at facts.realtor featuring an infographic, FAQs, and key talking points. These resources will be updated regularly to support you during the transition.
We’ll continue to keep you informed as more details become available and will work closely with our MLS partners to ensure a smooth rollout.
