Directions for the 117th Inaugural Ceremony HERE


A few of our Advisory Board Members: Michelle McConville (Fairway Independent Mortgage Corp), Erik Okland (InterValley Escrow), Kay Tolentino (Trademark Realty), Zabrina Carroll (MyNHD)



PFAR In Action (PFARIA) is the non-profit division and charitable foundation of PFAR. We focus on addressing community issues and supporting human service-based non-profits specializing in preventing and remediating community issues within the Pasadena-Foothills community. 


You can help in various ways. From a simple donation to spreading the word, we have plenty of opportunities for everyone to get involved! Let’s do what we can to extend ourselves to those in our communities who need our help the most. 


Do you have a cause that you would like us to foster and support? If so, please feel free to email us at

A Special Thanks to Our Sponsors:


PFARIA is a trusted partner for SGV’s most notable charitable organizations.  

Sponsorship with PFARIA  places your brand, product, or service in front of a global audience of founders, mentors, and investors. It demonstrates your involvement and commitment to PFARIA and the improvement of our surrounding communities.

Our Partners

Leading Brands We Have Partnered With

PFARIA | 2023 Advisory Board

PFARIA’s Advisory Board is made up of eight PFAR members (Real Estate Agents/REALTORS® and Affiliates) who support the Pasadena-Foothills communities. Through donations, fundraising, volunteering, and special events, PFARIA remains committed to serving the underprivileged and offering hope to those in need.

Zabrina Carroll

If you look up the definition of “dependable” in the dictionary you will see a picture of Zabrina Carroll from MyNHD. 

Kay Tolentino

As the current 2023 President for PFAR, Kay Tolentino is the broker/ owner of Trademark Realty and one of our key members. 

Naomi Farley

I was born in NYC, raised in the city – on the South Side of Chicago, and moved to Los Angeles in my 20’s where we settled and raised a family.


Erik Okland

Erik devotes a significant amount of time and energy to charitable work, and is currently a board member on PFARIA. Where time can’t be spent, Erik contributes financially to a number of causes that he strongly believes in.  

Kimberly Kirven

An avid photographer and world-traveler, Kimberly is a Realtor® at Compass and one of our trusted members in PFARIA. Aside from real estate, Kimberly is an automotive enthusiast and a sponsor for NASCAR’s Brad Perez. 

Daniel Hwang

As the VP of Sales for Monarch Title, Daniel is an active member of PFARIA and a go-getter who stops at nothing to close the deal with integrity and solid communication. 

Natalia Zinna

REALTOR® at Dilbeck Real Estate (San Marino). Despite having spent over half of my life living in English-speaking countries such as Ireland, the United Kingdom, and the United States, my native Italian accent has remained as thick as ever. I guess you can take the girl out of Italy, but you can’t take the Italian out of the girl!  

Andrea Leos

REALTOR® at Dilbeck Real Estate (San Marino). A fun fact about me is that I am a twin and have a twin brother named Gene Perez. We are fraternal twins.  I was born first, and we are 17 minutes apart.

Jessica Lupian

REALTOR® at Pete Whan & Associates. Fun fact about me is that I backpacked Catalina Island for 5 days.

Mary Lineberger

Title Rep at Chicago Title. I’m featured as a Women of Influence for the Los Angeles business journal [and] I went to college in Switzerland!

Michelle McConville

LoanOfficer at Fairway Independent Mortgage Corporation. I’ve run 4 marathons.

Nick Frias

REALTOR® at CB Realty (Glendale). Expert in local area bringing a wealth of knowledge to the buying and selling Real Estate.

There's a reason you have two hands.
One for helping yourself,
The Second for Blessing Others