A few of our Advisory Board Members: Michelle McConville, Erik Okland, Kay Tolentino, Zabrina Carroll



PFAR In Action (PFARIA) is the non-profit division and charitable foundation of PFAR. We focus on addressing community issues and supporting human service-based non-profits specializing in preventing and remediating community issues within the Pasadena-Foothills community. 


You can help in various ways. From a simple donation to spreading the word, we have plenty of opportunities for everyone to get involved! Let’s do what we can to extend ourselves to those in our communities who need our help the most. 


Do you have a cause that you would like us to foster and support? If so, please feel free to email us at

A Special Thanks to Our Sponsors:


PFARIA is a trusted partner for SGV’s most notable charitable organizations.  

Sponsorship with PFARIA  places your brand, product, or service in front of a global audience of founders, mentors, and investors. It demonstrates your involvement and commitment to PFARIA and the improvement of our surrounding communities.

PFARIA | 2024 Advisory Board

PFARIA’s Advisory Board is made up of ten PFAR members (Real Estate Agents/REALTORS® and Affiliates) who support the Pasadena-Foothills communities. Through donations, fundraising, volunteering, and special events, PFARIA remains committed to serving the underprivileged and offering hope to those in need.

Zabrina Carroll

If you look up the definition of “dependable” in the dictionary you will see a picture of Zabrina Carroll from MyNHD. 

Kay Tolentino

As the 2023 President for PFAR, Kay Tolentino is the broker/ owner of Trademark Realty and one of our key members whose contributions have been invaluable and highly-appreciated.  

Naomi Farley

Naomi Farley is a residential loan officer with Guaranteed Rate and has been licensed with both the DRE and NMLS for many years. She has been a long time supporter of local non-profits serving either as a board member and volunteer.

Fun fact about me – Cross country life!  Born in NYC, raised in Chicago on the South Side, and moved to Los Angeles many years ago where I raised my family.

Sarah Moore

Sarah Moore is an agent who is dedicated to providing top-notch service to her clients. An expert negotiator, with a superior knowledge of the area; her goal is to navigate the transaction as
smoothly as possible with the best possible outcome for her client.

Erik Okland

Erik devotes a significant amount of time and energy to charitable work, and is currently a board member on PFARIA. Where time can’t be spent, Erik contributes financially to a number of causes that he strongly believes in.  

Ryan Harrell

As a native of South Jersey and a Southern California resident
Ryan Harrell utilizes his vast knowledge of these areas to provide his clients with profound service. As a Real Estate business owner for over 4 years, Ryan aims to exceed clients’ expectations. 

Mary Lineberger

Title Rep at Chicago Title. I’m featured as a Women of Influence for the Los Angeles business journal and I went to college in Switzerland!

Michelle McConville

LoanOfficer at Fairway Independent Mortgage Corporation. I’ve run four marathons.

Nick Frias

REALTOR® at CB Realty (Glendale). Expert in local area bringing a wealth of knowledge to the buying and selling Real Estate.

Jessica Lupian

REALTOR® at Pete Whan & Associates. Fun fact about me is that I backpacked Catalina Island for 5 days.

There's a reason you have two hands.
One to help yourself,
The Second for Blessing Others

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