Kanishia Jackson (PFAR Community Engagement Manager), Kay Tolentino (Trademark Realty),
Erik Okland (InterValley Escrow), Kimberly Kirven (Compass – Pasadena), Zabrina Carroll (MyNHD)



PFAR In Action (PFARIA) is the non-profit division and charitable foundation of PFAR. We focus on addressing community issues and supporting human service-based non-profits specializing in preventing and remediating community issues within the Pasadena-Foothills community. 


You can help in various ways. From a simple donation to spreading the word, we have plenty of opportunities for everyone to get involved! Let’s do what we can to extend ourselves to those in our communities who need our help the most. 


Do you have a cause that you would like us to foster and support? If so, please feel free to email us at



PFARIA is a trusted partner for SGV’s most notable charitable organizations.  

Sponsorship with PFARIA  places your brand, product, or service in front of a global audience of founders, mentors, and investors. It demonstrates your involvement and commitment to PFARIA and the improvement of our surrounding communities.

Our Partners

Leading Brands We Have Partnered With

PFARIA | 2023 Advisory Board

PFARIA’s Advisory Board is made up of eight PFAR members (Real Estate Agents/REALTORS® and Affiliates) who support the Pasadena-Foothills communities. Through donations, fundraising, volunteering, and special events, PFARIA remains committed to serving the underprivileged and offering hope to those in need.

Zabrina Carroll

If you look up the definition of “dependable” in the dictionary you will see a picture of Zabrina Carroll from MyNHD. 

Kay Tolentino

As the current 2023 President for PFAR, Kay Tolentino is the broker/ owner of Trademark Realty and one of our key members. 

Erik Okland

Erik devotes a significant amount of time and energy to charitable work, and is currently a board member on PFARIA. Where time can’t be spent, Erik contributes financially to a number of causes that he strongly believes in.  

Kimberly Kirven

An avid photographer and world-traveler, Kimberly is a Realtor® at Compass and one of our trusted members in PFARIA. Aside from real estate, Kimberly is an automotive enthusiast and a sponsor for NASCAR’s Brad Perez. 

Daniel Hwang

As the VP of Sales for Monarch Title, Daniel is an active member of PFARIA and a go-getter who stops at nothing to close the deal with integrity and solid communication. 

There's a reason you have two hands.
One for helping yourself,
The Second for Blessing Others