Highlights from the 2024 NAR Profile of Home Buyers and Sellers:
- Historic Trends in Homebuying:
- First-time homebuyer market share dropped to a record low of 24% (from 32% last year).
- Median age of homebuyers reached all-time highs:
- Overall: 56 years (up from 49).
- First-time buyers: 38 years (up from 35).
- Repeat buyers: 61 years (up from 58).
- Income and Affordability Challenges:
- Median household income for homebuyers in 2023:
- First-time buyers: $97,000 (up $26,000 over two years).
- Repeat buyers: $114,300 (up from $111,700 in 2022).
- Median down payments:
- First-time buyers: 9% (highest since 1997).
- Repeat buyers: 23% (highest since 2003).
- 26% of buyers paid cash, a record high.
- Demographic Shifts:
- Married couples comprised 62% of buyers; single females rose to 20%.
- Ethnic breakdown of recent buyers: 83% White, 7% Black, 6% Hispanic, 4% Asian.
- 73% of buyers did not have children under 18 at home, the highest recorded.
- Multigenerational home purchases hit a record 17%, driven by cost savings, aging parents, and adult children living at home.
- Agent and Seller Insights:
- 86% of buyers used real estate agents, the highest of any information source.
- 88% of transactions were broker-assisted, with 90% satisfaction rates.
- 90% of sellers used an agent; For-Sale-By-Owner (FSBO) sales hit a record low of 6%.
- Motivations and Trends in Selling:
- Median seller age rose to 63 years, a new high.
- Top reasons for selling:
- Closer proximity to family/friends (23%).
- Home too small (12%) or too large (11%).
- Remote work and family support are increasingly influencing buying and selling decisions.
- Cost Pressures and Resourcefulness:
- First-time buyers heavily relied on:
- Personal savings (69%).
- Loans or gifts from family (25%).
- Financial assets (21%).
- Inheritances (7%, an all-time high).
- Changing Priorities:
- Family support and proximity to loved ones were pivotal in both buying and selling decisions, reflecting evolving lifestyle preferences and market conditions.
This report underscores how affordability challenges and demographic shifts are reshaping the U.S. housing market, with real estate agents playing a crucial role in navigating complex transactions.
Methodology
Data gathered in the report is based on primary residence home buyers. In July 2024, NAR mailed out a 127-question survey using a random sample weighted to be representative of sales on a geographic basis to 167,750 recent home buyers. The buyers must have purchased a primary residence home between July 2023 and June 2024. NAR received 5,390 responses from primary residence buyers. After accounting for undeliverable questionnaires, the survey had an adjusted response rate of 3.2%. Per the REALTORS® Confidence Index, 83% of home buyers were primary residence buyers in 2023, which accounts for 4,756,000 homes sold in 2023 (among new and existing homes). Using that calculation, the sample at the 95% confidence level has a confidence interval of plus-or-minus 1%.
Source: NAR