Since 1907



Thank you for your interest in advertising with PFAR. Below you will find all the answers to your questions and should you need further assistance, or have additional questions, please feel free to contact me.

Rian Barrett
Government Affairs Director/ Senior VP

About us

PFAR has built an industry-wide reputation of being one of the strongest real estate boards in the Nation. Our Association produced four Presidents of the California Association of REALTORS® (C.A.R.) and an Executive Officer of C.A.R and the National Association of REALTORS® (NAR). PFAR was founded as the Pasadena Realty Board in 1907 and incorporated in 1922 with the purpose of promoting good fellowship and fair dealing within the industry. In 1997, the Pasadena-Foothills REALTORS® was formed as a result of mergers among three boards – Pasadena, San Marino-South Pasadena and the Foothills (comprised of La Cañada Flintridge, La Crescenta and Sunland-Tujunga). The formation of PFAR provides REALTORS® and the public with an even stronger voice in the protection and promotion of private property rights.



Newsletter advertising is $750 per month.

Banner ads are $1,200 per month and include up to two informational blog posts on our NEWS & TRENDING section. All editorial pieces must be approved by PFAR prior to release. No pop-up ads are available. 

Our Newsletter & Caravan List is released twice a week: Tuesday & Thursday. These emails are received by our 2,100 REALTORS and affiliates within our coverage area of:  

Pasadena, S. Pasadena, San Marino, Altadena, La Canada Flintridge, La Cresenta, Montrose, Sunland, Tujunga, Sun Valley, Shadow Hills. 

Total Emails Sent: 16k per month

Open Rate: 87%

Our newsletter is unique in the fact that the Caravan List is included. The Caravan list displays all the latest listings which give our newsletters a higher open and view rate than traditional newsletters which do not carry pertinent information on recent listings. 

Yes. Banner specs are as follow:

800 x 675 pixels

72 dpi

*please provide url if banner is clickable.


As an advertiser, you will be qualified to attend any of our events or functions. Should you want to speak at any of our events or functions, you will have to notify us 30 days prior to any event so we can schedule a time slot for your presentation which is limited to 10 minutes. 

Marketing collateral or handbills can be distributed during our events and email contacts can be collected. 


Pricing for event attendance and speaking time slots are $200 per session. Please keep in mind that monthly advertisers on our site or newsletter are comp’d one class per month at which they can represent their company, product, or service.