Battle of the Brokers cuts through theory and gets to what actually works. Top brokers break down real decisions, real challenges, and real outcomes—giving you a front-row seat to the thinking behind successful deals.
The People Powering Every Deal
Gus Ruelas is a top-producing real estate agent with over 25 years of experience in the Pasadena market. He is the Managing Partner of The Agency Pasadena and previously served as EVP of Pacific Union International, where he oversaw 22 offices and over $12B in annual sales.
A respected industry leader with both local and global expertise, Gus also serves on the advisory board of the Rose Bowl Legacy Foundation. He lives in the Linda Vista area of Pasadena with his wife and two children.
Ed has been a licensed REALTOR for the past 45 years. Currently a Sales Manager for the Compass Pasadena Office. Served on several PFAR committees and was a CAR Director for 3 years. Received the PFAR Lifetime Achievement Award in 2024.
Born and raised in Pasadena, currently resides in La Canada Flintridge with his wife of 47 years. Two adult sons and two adorable grandchildren!
Born and raised in Pasadena, currently resides in La Canada Flintridge with his wife of 47 years. Two adult sons and two adorable grandchildren!
Lori Ramirez, Regional Manager of the Coldwell Banker Pasadena and La Canada Flintridge offices, has 44 years of real estate experience in the Greater Los Angeles area and over 25 years of Leadership experience.
Born, raised, and still resides in Silver Lake with her husband and children, Lori is a third generation, real estate professional in the Greater Los Angeles area and prides herself on her commitment to the community. Her experience encompasses residentia, residential income, REO-foreclosure sales, and commercial sales.
Regarded as a true visionary, Lori has been named “Manager of the Year” several times.
Together with Coldwell Banker and its unprecedented industry technology and global marketing resources, she leads over 300 agents. These agents have the tools and guidance to offer their clients unparalleled service. 20 years ago, Lori was instrumental in founding the CB CARES Foundation, and for the past 12 years she has acted as
chairperson.
Scott Brown is the Branch Manager of the Pasadena office for Berkshire Hathaway HomeServices California Properties and serves as Director of Growth & Development and Director of Commercial, supporting more than 2,500 agents across 43 offices throughout Southern California. With over three decades in real estate, Scott specializes in agent development, risk management, and building high-performance sales environments.
In addition to his leadership role, Scott is an accomplished author. His books, One Way Ticket: The Story of Scott Brownand Beyond Mach 3: The Pilot’s Journey Through the U-2 and SR-71, highlight powerful stories of perseverance, history, and personal legacy—drawing from both his own life and that of his father, Col. Buddy Brown, one of the few pilots to fly both the U-2 and SR-71.
Scott is passionate about helping others grow—whether in business, storytelling, or life—and is a frequent speaker, mentor, and advocate for personal and professional development.
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