Some events are created for a single evening.
Others are created to become a tradition.
This fall, Pasadena-Foothills REALTORS® In Action (PFARIA) will introduce the PFARIA Gala Series—a new annual tradition bringing together philanthropy, community, and extraordinary experiences in support of the people and communities we serve.
Each year will bring something different.
A new setting.
A new theme.
A new experience.
And this October, the first chapter begins.
The House Awaits
On October 29, 2026, PFARIA will present the inaugural event of the Gala Series.
Limited to just 100 guests, this intimate black-tie masquerade will draw inspiration from the elegance, intrigue, and mystery of another era.
For now, however, much of the evening will remain exactly where it belongs:
Behind the mask.
The location has yet to be revealed. So have many of the experiences awaiting guests once they arrive.
Those details will emerge gradually in the weeks ahead, each revealing another piece of what PFARIA has planned for October 29.
An Evening With a Purpose
While much about the inaugural PFARIA Gala Series event remains a mystery, its purpose does not.
Net proceeds from the evening will support PFARIA’s continuing efforts to assist individuals and families rebuilding their lives following the Eaton Fire and its lasting impact on our local communities.
That mission is at the heart of the PFARIA Gala Series.
The series was conceived as something that could evolve from year to year without losing sight of why it exists: to bring people together, create memorable experiences, and turn an extraordinary evening into meaningful support for our community.
This year, it begins with a masquerade.
Next year, the story will be entirely different.
But first, there is October 29.
With Gratitude to Our Sponsors
The inaugural PFARIA Gala Series is made possible through the generous support of our sponsors and community partners, whose commitment helps bring this vision to life while advancing PFARIA’s mission of service.
Founding Sponsors
Christie’s International Real Estate | Southern California
House America Financial
Weaver & Associates
Fidelity National Home Warranty/Disclosure Source NHD
Home Warranty of America | Yunita Wu
Limited to 100 Guests | Reservations Open Sept 1st
Some things are worth waiting to uncover.
The next reveal is coming soon.
