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Centrally located in Pasadena, CA, PFAR stocks real estate marketing supplies for agents and brokers. From signage to lockboxes, riders to key hiders, PFAR is your source.

News & Events

Be Aware: Scammers Posing as Deputies Target Pasadena Business

A disturbing new trend is targeting Southern Californians as scammers are pretending to be deputies from the Los Angeles County Sheriff’s Department. Although these phone scams have been around for…

Real Estate Resilience: Majority of Metro Areas Experience Home Price Upticks in Q4

More than 85% of metro markets (189 out of 221) registered home price increases in the fourth quarter of 2023 as the 30-year fixed mortgage rate dropped from 7.79% to…

NAR Opens Applications for 2024 Good Neighbor Awards

  The National Association of Realtors® has officially opened applications for the 2024 Good Neighbor Awards, marking the program’s 25th year of recognizing NAR members demonstrating a steadfast commitment to…

Did you know LA County offers reimbursements if you hit a pothole?

Inclement weather and inadequate road maintenance contribute to the rise of potholes in LA County streets, especially after rain. The county recognizes the inconvenience and offers a reimbursement system for…

Stand up, be heard – Vote for the change you want to see.

  Voting is not just a right; it’s a responsibility that strengthens the foundation of our democracy and your ballot is a key instrument in crafting the kind of society…

The Altadena Chamber of Commerce & Civic Association Honor Doug Colliflower as Citizen of the Year!

  We would like to congratulate one of our members, Doug Colliflower, for being honored as the Citizen of the Year by the Altadena Chamber of Commerce. With over thirty-five…

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PFAR Weekly! with Caravan

2024 Caravan Live: Our regular virtual meetings are currently on hold as we are in the process of creating a new platform for our community gatherings. Info will be released shortly.

Market your listings while getting the latest business and legal updates at PFAR’s Weekly! Pitch meeting.

  • Tuesday Caravan List | Deadline 3:00 pm Monday*
  • Thursday Caravan List & Weekly Live Meeting | Deadline 3:00 pm Wednesday
  • Caravan Hours | Currently on hold.

Submission Cut-off: Monday & Wednesday 3:00 p.m.
*Deadline is Friday 3:00 pm for Monday Holidays